Mise-En-Scene

Mise-en-scene is everything in the scene including: lighting, propps, costume, characters, and dialogue.
Everythign in the scene is created or there for a reason to make it work.
Lighting is especialy important as this can set the mood in the scene including making it sceme romantic or scary ormaking someone seem upset or happy. This is done by changing the brightness of the key light, fill light and backlight to create different shadows and effects. you can get harsh or soft lighting and ambient lighting.

Filters can also be used to create mroe of a moof for example a red filter could be used to make the scene look more dangerous or bloody or it can be used with high lighting for a romantic effect.

In across the halls short film the filter red and green are used. I think the red is to suggest danger as he is goign to kill someone.

In the decent I think the green filter is used to create a sci-fi look as the monsters look like aliens and we associate green with aliens. A red filter is used to create a dangerous bloody look.

Strategies Of Viral Marketing

In viral marketing it's mainly the audience itself that spreads the word about the film.
This can be done just by talking to friends and family and then them telling the friends and their friends telling their friends and so on. his gets information about to a wide variety of people.

Viral marketing can be done through groups and fan pages on the internet which people join and comment about. This is done because if one person likes something that much they may post information to the web about it and then others will see it and feel they need to see if it's really that good. Fan pages and groups can be made on social networking sites such as 'Facebook' and 'Twitter'. Lots of people use these sites so if one person says something about it on here then there's a good chance thousands of people will see it especially if people keep joining these groups and fan pages.


One example of this is when the programme 'Inbetweeners' was on, at the end of each series I noticed that people were posting comments about the last series on to their status and making groups to do with the programme. In one series a car ends up in a lake and someone created a group on Facebook called 'R.I.P Simon's car' within minutes of the programme ending.





Things like this can happen when a film or programme is enjoyed by the viewers. It then gets the word about, about this film/programme and makes more people watch it.


.

Compare 'Across the Hall' 2009 with 'Across the hall' short film trailer 2005

Comapring the two trailers there isn't a massive difference but there is some comparisons as well as similarities betweent the two.
The short has less people involved in the trailer and olny shows the main people. In the longer hollywood version there is a variety of differen characters seen in the trailer. In the longer version you know a murder is happened but this is not so clear in the short film trailer. There is also a lot more action is the longer version. I understand the long version better as it shows you more of the film and you understand what is going on. This makes me want to see the film more as it makes me want to know how or why the murder happens where as in the short film trailer, you dont even know a murder has happened so it doesn't make me want to watch it.
The typography also differs in both trailers. Overall I think the longer trailer is more succesfull and it makes me think more about what I should include in my trailer.

Radio Trailer

I create a radio trailer for the short film "I'm here". This gave me the opportunity to use garage band and find out how it worked so when it came to making our film we had a fair idea of how to use it.

Link for radio Trailer:

http://www.zshare.net/audio/887234831291bdba/

Posters of my film case studies.

I am going to look at some posters so I can see what film posters look liek to see if they have anything in common so i can create sopmething similar.

'I'm Here'

I like this poster advertising the film as it's simple. It also get acrross the genre of the film as there is a boy and girl robot sat close together so you know there is love invloved. I like the way the title of the film is faded so you can clearly see the iconography underneath. It also has a slogan underneath to give you a quick clue to what the film is about. The text about the film that isnt important is really small as this can be read last. I like how the bottom of the photo is faded so that the text is clearer and you also look at the top of the photo first. The film advertisement has quite a carm approach to it with no harsh or bright colours in it.









'George Lucas In Love'
This advertisment is alot different to the 'I'm Here' poster as instead on one large image used, there are differnet drawing of different people from the film in different sizes.
I like how the main character is draw the biggest so you know straight away that he is the main character. The less importnat people get smaller so you see them last.

I also like how the colours of this advertisment are black and brown, it gives it an old look whcih suggests the film is an old film or set in an old period of time. Again the title of the film is the largets typography on the pager and is white to stand otu fromt he dark background. There is also really small print at the bottom of the page to read last about the film. The slogan here is nto under the title but at the top of the page.





'Across the Halls'

This poster is similar to 'george lucas in love' as it has different pictures of peopel on one page, although this time they are photographed and probably took form scenes of the film which I think is more successfull. Again the title stands out more than the rest of the poster and is bright to stand out frotm he dark background. There is not small text at the bottom of the page here but I have seen this is many film advertisements and i think it works well. the colours make it seem like an old film as sepia looks old and warn.








Overall I think film posters look good with actual pictueres on and not drawn with a title that stand out well contrasting from the background. i think the small print of the film poster works well as i associate this with film posters and know straight away it's advertising a film when I see this.

Trailers of my film case studies

'George lucas in love' does not have a film trailer.
I think film trailers are important as it gives the audience something to look forward to and get excited for. It shows the audience what teh film is goign to be abotu so they can then decide whether they want to go see it.

'I'm Here' short film trailer

I'm Here Trailerfrom We Love You SoonVimeo.

'Across the Hall' short film trailer

Across the Hall (Short Film) Trialer from Gary Gimelfarbon.

I really like these trailers as they look profesional and make me want to see the film. They inspire me to do lots of different camera angles and types of filming withdifferent lighting effects to make the film interesting. It has made me relaise that in a trailer I need to show good parts of the film to sell it but I shouldnt give away too much as then the film will get borign as the audience will have already seenthe ebst parts.

The importance of narrative in films

Tha narrative of the film is really important as it creates the film.
The narrative of the film creates a genre, which then selects a specific audience that like that film.
This can determine how successfull a film is. Its important to choose a good narrative when creating my own short film as I want it to be successfull and my target audience to think the film is interesting and not boring.

Sticky note drawings.

I made a short story board of a short film that we thought of as practise and developmental work.

The story me and my group thought of was to do a homeless person getting money of someone and buying a lottery ticket. He then finds out the lottery ticket is a winning ticket and he becomes rich. He buys a house and a car and has a family. He then walks past another homeless person and gives him money so the story starts and ends in a similar way. We also have the story going backwards so the time is mixed about. When taking the photos we put a background of money as this is the subject of our film, it also looks as if the pictures are placed on top of each other with every photo to show you the story. I really like this affect but it would be better if the camera was kept still on a tripod so the background didn't move.

Directors.

I'm Here -

I'm Here is a short FIlm with the genre as sci-fi romance. It was written and directed by Spike Jonze.
The film is a love story about two robots living in a Los Angeles where humans and robots coexist
He is an American director and producer. His work includes: music, videos, commercials, film and television.

He is currently the director of VBS.tv He is also part owner of skateboard company Girl Skateboards.

Accross the Hall -

A thriller about a standoff between a young man, his fiancée and his best friend who comes to his aide.

Directed by Alex Merkin.

George Lucas in Love -

A boy struggles to write a story, cant seam to get inspiration although there is inspiration everywhere he goes until he meets a young woman.

An independent, live action, periodical short film.

Directed by Joe Nussbaum, A University of Southern California graduate. He is an American film director. He now works with 'Dreamworks'.

I'm Here Poster

I decided to do a poster for 'I'm here' as part of my planning for my work.

I kept the poster very simple as i think it looks effective this way and is eye catching. The white text works well against the dark background. The main text is the title of the film so everyone knows what the poster is advertising and then small text to say what "I'm Here" is. i have also added a hand drawn love heart to show their is love in the film.

3 Short Film Festivals

TheLondon Short Film Festival-

The 8th London Short Film Festival will take place from the 7th to the 16th of January 2011.

The London Short Film Festival, the city’s most expansive and radically explosive film festival, returned to the city for its 7th edition over ten days and t

en major London venues in January 2010.

Encounters-

16th international film festival, Tuesday 16th - sunday 21st november 2010.

Encounters International Film Festival is the umbrella title for two of the UK's leading film festivals Brief Encounters and Animated Encounters, with a host of cross-over attractions, at venues in and around the Harbourside area of Bristol, UK.

LA Shorts Fest -

14th festival July 22nd-30th, 2010

Best of Fest; Best Foreign Film; Best Drama; Best Comedy; Best Animation; Best Experimental.

Lagest film festival in the world. The festival annually attracts more than 15000 moviegoers, filmmakers and entertainment executives